International Centre of Technology Thika


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DIPLOMA IN MARKETING COURSE

This programme is designed for those who seek to develop their marketing skills and knowledge. It is suitable for both business students and for those who may be working in an advertising, sales, marketing or PR environment.

Course Duration :1 year on a full time basis
Entry Requirement: C- in KCSE

Course Structure

PART 1 : DIPLOMA IN MARKETING

• Marketing
• Public Relations
• Quantitative Methods for Managers
• International Business Communication

PART 2 : ADVANCED DIPLOMA IN MARKETING

• Marketing Management
• Customer Service
• Buyer Behaviour & Consumerism
• Marketing Theory & Practice
• IT for Marketing Management

Examiners

• Institute of Commercial Management (ICM (UK)
• ICT college also offers internal certificates in various areas

DEPARTMENTS

ICT - Centre

Excellence

Knowledge

and

Success

We believe in being the best; the Shangri-la of modern technology