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DIPLOMA IN SALES MANAGEMENT AND MARKETING
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Course Details
The role of product distribution and selling cannot be underestimated in sustaining manufacturers, distribution channels and other service industries.
To increase economic growth there is need to enhance the techniques and approaches in marketing, selling and sales.
This course aims at equipping students with skills in these crucial functions.
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Course Contents
Part I
- International Business Communication
- Marketing
- Principles and Practice of Selling
- Business Management and Administration
- Economic for Business
Part II
- Public Relations
- Advertising
- Quantitative Methods for Managers
- Sales and Sales Marketing
- Marketing Management
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NB
The diploma
in Sales Management and Marketing is awarded on completion of parts I & 2
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Recommendation Course Duration
2 Semesters (10Months): Morning,
Afternoon, Evening or Saturday classes.
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Examinations
Externally set and marked by the
Institute of Commercial Management (ICM).
Exam are conducted in March, June , September and December each year. The candidates must be registered and paid-up
members of the ICT at the time they undertake the examinations. |
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Entry requirements
A minimum mean grade of
KCSE D+ (Plus). |
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Certificate in
Business Administration (ABE)
Compulsory Subjects
- Introduction to Business
- Introduction to Quantitative Methods
- Introduction to Accounting
- Introduction to Business Communication
Entry Requirement
KCSE mean grade D- (Minus)
ABE Fees
- Examination fees (per subject) ₤18
- Registration fees : ₤35
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Diploma
in
Business Administration (ABE)
Part I
- Economics
- Organizational Behaviour
- Accounts
- Business Communication
ABE Fees
Registration fees ₤50
Exam fee per subject : ₤23
Part II
- Marketing
- Human Resource Management
- Quantitative Methods
- Managerial Accounting
Plus one from the following options
- Principles of Business law
- System Analysis
Course Duration:
Entry requirements mean grade C- (minus)
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Advanced Diploma
in
Business Administration (ABE)
- Corporate Strategy
- Management Organisation
- International Business (Case Study)
Plus two from the following option
- Strategy Marketing
- Corporate Finance
- Strategic Human Resource Management
- Managing the Information Resource.
Entry Requirements: Degree from recognized
University, ABE Diploma in Business Administration
ABE FEES: Registration (Direct Entry) ₤125, Exam fee per subject ₤28.
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