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PUBLIC RELATIONS
The public relations Diploma is a 1 Year program which provides students with a solid grounding in public relations theory, legal, and ethical issues confronted by practitioners and the analytic and creative skills necessary to excel in the profession. Each of the courses addresses the impact of the explosion of internet-enabled, networked communications that is forcing change in the manner in which corporations communicate with their varied public.

 

Course Duration :1 year on a full time basis
Requirements: C (plain) or equivalent in KCSE
Course Structure


DIPLOMA 1
o Principles and Practice of Personnel Administration I
o Public Relations 1
o Business Administration
o International Business Communication
o Dissertation


DIPLOMA 2
o Principles and Practice of Personnel Administration II
o Administrative Law
o Co-operate and Strategic Planning
o Customer Service
o Dissertation

 

Examiners

• Institute of Commercial Management (ICM (UK)
• ICT college also offers internal certificates in various area

 

 

 

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