International Centre of Technology Thika


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SALES AND MARKETING COURSE

The Sales and Sales Management functions are two of the most important activities in business. Marketing and selling is a professional discipline in its own right. The Diploma in Sales Management & Marketing offers not only an outstanding career and income opportunities but also provides a route to eventual senior sales and senior marketing management.

Course Duration :1 year on a full time basis
Entry Requirement: C- in KCSE

Course Structure

PART 1 : DIPLOMA IN SALES MANAGEMENT & MARKETING

• Business Management & Administration
• Economics for Business
• International Business Communications
• Marketing
• Principles & Practice of Selling

PART 2 : DIPLOMA IN SALES MANAGEMENT & MARKETING

• Advertising
• Marketing Management
• Computer Appreciation & Application
• Public Relations
• Quantitative Methods for Managers
• Sales & Sales Management

Examiners

• Institute of Commercial Management (ICM (UK)
• ICM also offers internal certificates in various areas

DEPARTMENTS

ICT - Centre

Excellence

Knowledge

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Success

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